Members Over Metrics
July 3, 2025
Somewhere along the way, strategy got complicated. Charts replaced conversations. Growth targets overshadowed service improvements. And, too often, members — the people who own the
Somewhere along the way, strategy got complicated. Charts replaced conversations. Growth targets overshadowed service improvements. And, too often, members — the people who own the
In credit unions, strategy can feel like art—different each year, built from intuition, colored by market guesswork, and driven by a committee of well-meaning collaborators.