Stop Arguing About Marketing – Start Measuring Growth
Credit unions pride themselves on collaboration. Yet inside many executive teams, there’s still one quiet rivalry: marketing and finance. The Chief Marketing Officer is pushing
Credit unions pride themselves on collaboration. Yet inside many executive teams, there’s still one quiet rivalry: marketing and finance. The Chief Marketing Officer is pushing
A clean quarterly report can become a dangerous comfort blanket. Good capital. Acceptable earnings. Stable delinquencies. Healthy audit outcomes. The leadership team walks out of
Credit unions are entering one of the most consequential growth cycles in their history. Charter flexibility, digital reach, business services, and strategic mergers are opening
The role of the credit union board chair is not getting harder; it’s getting more important. At a time when members expect more, competition is
There was a time when the phrase “share draft” felt modern. It was progressive. It was distinct. It was proudly credit union. We didn’t offer
High-performing credit unions don’t stand still. They refine. They sharpen. They build. At the 10XCU level, success is not something to protect; it’s something to
There’s a dangerous trap forming in credit union leadership today; and it doesn’t look like failure. It looks like success. Strong net worth. Solid ROA.
In boardrooms across the credit union industry, a familiar question appears on slides and dashboards: “Will we reach our goal by the target date?” The
Credit unions operate with purpose, intimacy, and local insight; advantages most financial institutions would pay dearly to replicate. Yet many still communicate on a slow,
October 6, 2012 is the day I stopped visiting a credit union branch. Not out of protest—out of progress. Remote deposit capture was my gateway.