Members Over Metrics
July 3, 2025
Somewhere along the way, strategy got complicated. Charts replaced conversations. Growth targets overshadowed service improvements. And, too often, members — the people who own the
Somewhere along the way, strategy got complicated. Charts replaced conversations. Growth targets overshadowed service improvements. And, too often, members — the people who own the
In credit unions, strategy can feel like art—different each year, built from intuition, colored by market guesswork, and driven by a committee of well-meaning collaborators.
Growth is exciting: it’s the mark of a thriving credit union. But let’s be real: growing the wrong way can be just as dangerous as
By now, you’ve heard the hype. You’ve probably even experimented with ChatGPT or explored how AI can automate some back-office workflows. But let me be
Most credit unions don’t suffer from lack of effort. They stumble from well-intentioned tunnel vision. Strategy is often assumed to be handled: a few planning
Strategic planning isn’t just about playing defense; it’s about making bold, calculated moves that secure your credit union’s relevance, resilience, and growth. The financial services
“Perform or Transform: A Strategic Discussion” by Jeff Rendel, Certified Speaking Professional The title says it all, and it’s a question posed to executives and