Artificial intelligence isn’t lurking on the edge of the credit union world; it’s already shaping how we engage members, run operations, and think about the
Strategic planning often leans too heavily on rearview metrics — measuring what’s already happened and assuming the past will predict the future. But the velocity
Big ideas. Big bets. Big projects. None of it matters without the right people and the right infrastructure to make it happen. Key People and
Strategic planning isn’t just a ritual. It’s a reckoning. If Key Possibilities and Ideas give you vision…And Key Priorities and Investments give you focus…Then Key
If the first step in future-focused strategy is to imagine what’s possible, the next step is to decide what matters most. That’s where Key Priorities
In most strategic planning conversations, “KPI” is shorthand for Key Performance Indicators — measurements that show where you’ve been, how you’re doing, and where you’re
Growth is the golden goal; but for credit unions, it’s not just about adding members or entering new markets. It’s about expanding while staying true
Somewhere along the way, strategy got complicated. Charts replaced conversations. Growth targets overshadowed service improvements. And, too often, members — the people who own the
In credit unions, strategy can feel like art—different each year, built from intuition, colored by market guesswork, and driven by a committee of well-meaning collaborators.
Growth is exciting: it’s the mark of a thriving credit union. But let’s be real: growing the wrong way can be just as dangerous as
