Credit union marketers have been taught to value loyalty. Be trusted. Be local. Be friendly. Be the institution that knows the community and treats people
Credit unions pride themselves on collaboration. Yet inside many executive teams, there’s still one quiet rivalry: marketing and finance. The Chief Marketing Officer is pushing
Credit unions operate with purpose, intimacy, and local insight; advantages most financial institutions would pay dearly to replicate. Yet many still communicate on a slow,
For more than 90 years, the credit union movement has grown by serving people others overlooked. That legacy matters. But here’s the uncomfortable truth: the
October 6, 2012 is the day I stopped visiting a credit union branch. Not out of protest—out of progress. Remote deposit capture was my gateway.
Credit unions don’t have a data problem. But, they may have a meaning problem. We measure everything—ROA, efficiency ratio, net worth, loan growth, deposit growth,
Let’s get one thing straight: the value credit unions deliver is not up for debate. While bankers groan about competition and regulators issue cautious forecasts,
Artificial intelligence isn’t lurking on the edge of the credit union world; it’s already shaping how we engage members, run operations, and think about the
By now, you’ve heard the hype. You’ve probably even experimented with ChatGPT or explored how AI can automate some back-office workflows. But let me be
It’s easy for leadership teams to assume service is strong—until they dig deeper and realize the member experience isn’t keeping pace with expectations or competition.
