10XCU
Discover the Power of 10XCU:
Elevating Credit Unions to New Heights
For two decades, the term “10X” has described a set of U.S. companies that consistently outperformed their peers.
Inspired by these principles, 10XCU was born: a groundbreaking planning system adapted specifically for credit unions. Leveraging more than nine million data points across a balanced set of KPIs, the 10XCU model identifies the most consistent, high-performing credit unions in the U.S. over an extended period. The KPIs are statistically correlated to meaningful growth in members, revenue, profits, and capital, ensuring a balanced evaluation where no single metric dominates.
10XCU is a landmark strategic thinking, planning, and action system designed to elevate credit unions to new heights of success. Developed from extensive data and the exceptional results of the most sustainably successful credit unions over the past 25 years, we deliver preeminent advisory services, backed by decades of industry-leading practice, and fueled by doctorate-level research.
Updated quarterly, this model is further supported by realistic steps derived from our ongoing strategic advisory services to credit unions scoring in the uppermost percentiles.
We understand the unique challenges faced by credit unions, regardless of asset size, membership base, or market location. We often jest, “If you’ve seen one credit union…you’ve seen one credit union.” By identifying common paths and strategies, we showcase practices that contribute to long-term success, tailoring strategic approaches to develop niche products, services, and areas of focus unique to your credit union.
The 10XCU Model:
A Comprehensive Approach
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10X Credit Unions Review
Our comprehensive review of the most up-to-date data from 10X credit unions—those in the top 10 percent— categorizes institutions by a customized rating and associated asset size to create relevant peer groups. By comparing these results, we share commonly executed strategies and areas of focus for strategic consideration. -
The Importance of Strategic Thinking: Expertise to Expand
We work individually with Boards, CEOs, executives, and managers to enhance strategic thinking skills. Topics covered include trends, insights, context, competitive value, resources, trade-offs, modeling, innovation, organizational agility, alignment with purpose, and a five-year vision. -
Moving from Strategic Thinking to Planning: Decisions and Actions
Once areas of focus are established, we prioritize the development of actionable plans. The main body of work occurs with the CEO, executives, and managers, with consultation and review by the Board. The result is a well-vetted set of strategies aligned with the Board’s expectations for service, profits, and growth.
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Strategic Performance
We create a detailed tactical plan, consulting with CEOs and executives, to move strategy into the project management phase. Topics include accountability, timeframes, financial planning, metrics, communication, alignment, and leadership. -
Strategic Refinement
We conduct quarterly or semi-annual meetings with the Board and CEO to review project management status, results associated with strategy, updated 10XCU national rankings, and insights from other credit unions executing similar strategies. -
The KPIs of Relevance
Our strategic measures ensure financial stability, track progress toward growth, and monitor long-term projects. These measures include financial and operational success, member value, growth, relationships, markets, and systems. They are all correlated with growth in revenue, members, and sustained value.
Experience the Future with 10XCU
Credit unions, nationwide, have already recognized the value of the 10XCU system. No other strategic planning system offers such exhaustive and ongoing analysis of long-term data, correlated with growth and competitive strategies. Our proprietary model, updated quarterly and refined with contemporary measures and tactics, ensures that your credit union remains at the forefront of the industry.
Join the ranks of top-performing credit unions and leverage our innovative system to achieve balanced growth, exceptional service, and sustained prosperity. Discover how your credit union can become a 10XCU and thrive in an ever-evolving financial landscape.