Selling to the C-Level
10x C-Suite Sales™Selling To The Credit Union C-Level
The premier program focused on selling to the C-Level in credit unions, designed by one the industry’s foremost strategic advisors.
When selling to credit union executives and boards of directors, partnership is paramount. As industry advocates and leaders, your success depends upon selling at the highest level. To sell at the C-level, you must think and act at the C-level. By aligning your message with credit unions’ missions, strategic plans, and executive goals, you can deliver exceptionally high value. As you sell products, services, and ideas to top decision-makers, you’re doing much more than closing a deal; you’re becoming a strategic partner in their success. Here’s how.
The Focus
- Establish prominent expertise and professional executive presence.
- Align sales messages to credit union vision and strategic goals.
- Recognize member challenges; and provide innovative, relevant solutions.
- Position sales leaders as catalysts for inventive and pertinent thinking.
- Emphasize member ROI: profitable products, initiatives, service, and operations.
The Framework
- Up to two days with strategic sales leaders and sales support team.
- Master communication, evaluation, and influence at the C-level.
- Prospect, gain access, consult, and build relationships at the C-level.
- Tie sales objectives and goals to member success factors and drivers.
- Understand how to connect with the eight styles of C-level thinking.
- Create clear, concise, and credible C-level-tailored sales messages and presentations.
The Results
- Strategic intent, design, and structure for every C-level interaction.
- 30-, 60-, and 90-day action plans for immediate C-level success.
- Establish your sales team as recognized, sought-after business partners and results architects.
- Unrivaled C-level mindshare, trust, and outreach for next level success.
- Enhanced success rates in member acquisition and contract renewals.
- Predictable revenue, increased profits, and growth in market share.
Success at the C-level requires winning executive attention, engaging their intellect, and advancing a partnership. Your commitment to each client’s strategic success puts your team in a position of leadership, helping clients multiply the value provided to their members.