10X Service
10X Service™ A Member-First Service System Built for Sustainable Growth
10X Service™ transforms service and culture into a strategic growth engine. Designed for credit unions of any size, this system helps organizations align people, behaviors, and expectations around what matters most: earning the right to grow with and for members.
Unlike traditional service programs, 10X Service™ is not dependent on multi-year contracts, extended time away from the office, or a specific CRM or technology platform. It is practical, scalable, and results-driven—designed to complement and elevate your existing sales, service, and culture efforts.
The premise is simple and powerful: everyone holds the title of Member Service Representative. Every interaction either builds trust or erodes it. When service is intentional, consistent, and measurable, loyalty follows—and growth becomes predictable.
The Focus
- Proven perspectives, principles, and habits from the most member-centric organizations in the world.
- Front-line leadership, where member experience is created—or lost—every day.
- Clear definition of each professional’s role in delivering member value.
- Alignment of service, sales, and support with marketing and organizational strategy.
- Profitable, efficient memberships through onboarding, engagement, and relationship depth.
- Service as a differentiator that drives loyalty, advocacy, and long-term growth.
The Framework
- One- or two-day immersive working sessions, available for all-staff, member-facing teams, and leadership.
- Mapping and refining every stage of the member journey—from first contact to long-term relationship.
- Clear expectations for front-line behaviors, leadership presence, and accountability.
- Listening-, conversation-, and solution-focused skill development grounded in real member interactions.
- Custom service standards, experience models, and engagement tools aligned to your brand.
- Practical measures and management tools to sustain service excellence over time.
The Results
- A unified, service-first culture supported by daily and leading performance indicators.
- Consistent service standards that strengthen trust and member perception.
- Clear “How of Wow” playbooks that define excellence at every point of contact.
- Confident front-line leaders equipped to build loyalty and solve problems in real time.
- Stronger member engagement and response to sales and marketing initiatives.
- Increased revenue per member, product utilization, loyalty, and long-term profitability.
Loyalty begins on Day One of membership—and is reinforced through every interaction that follows. A true Member-First culture does more than improve service scores; it aligns behavior with purpose, strengthens relationships, and creates a foundation for sustainable growth.
10X Service™ integrates seamlessly with the broader 10XCU™ ecosystem, supporting leadership alignment, strategic execution, and enterprise-wide performance. Whether delivered on-site or digitally, it equips your credit union with a durable service advantage—ready for today’s members and tomorrow’s opportunities.